Lutz Lobo
Lutz Lobo is an entrepreneur, content creator, YouTube specialist, and the founder of the Lutz Podcast. Driven to help others achieve their highly desired financial freedom through YouTube, he developed “A Ordem do Coelho” (The Order of the Rabbit), a unique and structured method that has already proven its effectiveness for over 3.000 people.
YEAR: 2024
PROJECT: Visual Identity
The visual communication was designed to highlight the rabbit as the central element, making the content visually appealing, fun, and engaging. This symbol connects directly to the essence of creativity, representing curiosity as the driving force to explore the unknown.
Inspired by the Alice in Wonderland metaphor, the rabbit evokes the idea of following your curiosity in search of breakthroughs. It symbolizes both the act of venturing beyond the obvious — questioning and exploring new possibilities— and the breaking of paradigms, by encouraging people to step out of their routines and explore unexpected creative paths.
