Chapters of Lua
Luana is a woman passionate about reading and writing, a habit cultivated since childhood that transformed her life. Having read hundreds of books, from romances to thrillers, she realized the positive impact of reading and decided to share this passion on Instagram, inspiring others to dive into the literary universe.
PROJECT: Visual Identity
In 2021, Luana created the Chapters of Lua profile to chronicle her journey and spark a desire for reading. “I want people to see how stimulating reading is, to approach books without fear, and to discover the incredible universe they are missing out on,” she states.
The creation of the visual identity needed to reflect her essence as a person and a content creator, focusing on:
Stepping away from the mechanical and routine, while maintaining authenticity.
Representing Luana's personal and flexible journey.
Conveying warmth, creativity, empathy, and humanity.
Evoking feelings of freedom and exploration through reading.
